Norske Tools Revives Trade-A-Blade in Canada

APRIL 2017 | HARDLINES – After a 30+ year hiatus, Norske Tools has revived Canada’s original exchange system: Trade-A-Blade. Trade-A-Blade entered the Canadian market in 1972. Its founder is the architect of the system adopted by multiple second movers. “We didn’t want to offer just another exchange system” explains GM Bob Johnston, “We wanted to offer the original.” Trade-A-Blade is flourishing under new ownership. Their four-credit system is easy to administrate, they accept any competitive blade in trade, and while some competitors are selling re-manufactured used-blades, all Trade-A-Blade products are new. “We recycle the steel and donate the proceeds to charity,” explains Johnston, “For retailers who reject trade systems, we offer all of our products under our non-tradable ‘Norske’ label. When you are a customer focused enterprise it’s important to let the customer decide.”  Norske Tools has accumulated considerable industry experience and is poised to disrupt the Canadian Power Tools Accessories industry with their combination of innovation, quality, and service. Their senior leadership team has over 75 years of experience and is backed by a large manufacturer. “We operate at the intersection of engineering and marketing. We leverage our technical and manufacturing expertise to shorten lead times, guarantee quality, and develop first-to-market products. Our merchandising and product presentation are a testament to our experience, passion, and drive”.